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Zweifel Brands Profile Summary
| Category | Details |
|---|---|
| Full Company Name | Zweifel Pomy-Chips AG |
| Headquarters | Spreitenbach, Aargau, Switzerland |
| Year Founded | 1959 (celebrated its 65th anniversary in 2023) |
| Business Type | Swiss family-owned enterprise |
| Brand Positioning | Leading snack brand in Switzerland, aiming to be a “comprehensive snack supplier.” |
| Sales (FY 2023) | Exceeded CHF 301 million for the first time, an increase of CHF 13.2 million. |
| Core Product Categories | Potato chips, snacks, seasonings |
| Key Brands | Zweifel (savoury snacks), Berger (sweet snacks) |
| Production Facilities | Spreitenbach, Münsingen (near Bern, for Berger brand), Höngg (Zurich) |
| Key Strategies | Focus on Swiss raw materials, continuous investment in production facilities, expansion of product lines (e.g., entry into the wafer snack market). |
Detailed Company Information
Brand History & Position: Founded in 1959, Zweifel has grown from a local chip producer into Switzerland’s leading snack brand. It remains a family-owned company, a key part of its identity. With sales surpassing CHF 300 million in 2023, it is strategically expanding beyond potato chips into a broader “comprehensive snack supplier,” exemplified by its 2022 launch of VAYA wafer snacks.
Product & Sourcing Strategy:
Core Products: Primarily potato chips, famous for flavors like Paprika (the Swiss market leader) and Oriental. The product portfolio also includes other savory snacks, sweet snacks under the Berger brand, and seasonings.
Sourcing: A central pillar of the brand’s strategy is its strong commitment to using Swiss raw materials. The company sources a significant portion of its potatoes from contracted Swiss farmers, which is actively communicated to consumers.
Recent Developments & Strategy: The company focuses on continuous investment (e.g., a new production line in Münsingen in 2023) and product innovation to drive growth. Its strategic goals include expanding its market presence with new product categories like wafers while leveraging its established strength and Swiss heritage in the core potato chips segment.